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Humans seek to understand who they are and gauge the limits of their potential. Yet when they turn to the market, they encounter shallow, unscientific answers. Decades of robust research remain underused, allowing quick-fix assessments to dominate. Charlatans mislead and confuse instead of offering clear, lasting value. As a result, the proven benefits of acting on ones strengths remain largely untapped, harming individuals and society. At CLYOS AG, five experts in research, coaching, and business deliver a science-based assessment offering comprehensive, reliable self-insight and access to curated coaches who truly help unleash potential. Backed by 450K+ fans and 3.5K new monthly visitors from our platform charakterstaerken.org, we step into a growing yet under-innovated market.