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InfinityGen, based in Lugano and incubated at USI Startup Centre (USC), addresses a key issue in the surfaces industry, that depends on external suppliers for high-quality images to print. The traditional process is costly, slow and environmentally harmful due to material extraction. The technology breaks traditional design constraints, enabling infinite patterns and mass customization, cutting costs by over 50% and reducing delivery time from weeks to hours. The startup has also adapted its upscaling technology to general-purpose images, resulting in the world's most powerful image upscale surpassing competitors limits of more than 100x.