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All our meals are cooked and trayed in our kitchen by our team. You order the meal through our seamless digital platform and get delivered all-over CH to your door in recyclable insulated packing. All customer need to do is heat up there food in microwave 3 minutes. Food is NOT one size fits all. Taste, needs and objectives differ for everyone. Our solution is highly adaptive as we offer a large choice of recipes, cuisines, diets (vegetarian, plant-based, allergies), portion sizes, add-ons (currently: fruits, juice shots, protein bars, breakfast) This allows us to target many segments. Today mainly serve middle-aged busy professionals + seniors (loyal).