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Rayform provides a unique technology for brands, giving their products the ability to reflect light images. This enables completely new design and storytelling opportunities to create memorable experiences and guarantees the product's authenticity. The key to this technology is an optical phenomenon called caustics and a computer algorithm to control it . By shaping the metal, glass or plastic surface with the computed 3D structure, incoming light rays are redirected to form amazingly clear and highly detailed light images on nearby surfaces. The application domains include banknotes, jewelry, watches, architecture, design and many more.