Broadcasters and other content owners license content to Zattoo, or create their own media business using Zattoo’s technology as a platform. Streaming of TV content is more and more an alternative to linear TV. Besides cost, Zattoo’s technology has also the advantage of increased quality, reliability, and smoothness of the streamed video. Zattoo launched in its core markets Switzerland in June 2006 and Germany in September 2007. Further parts of Europe are served as well. By today more than 17 millions have registered for the Zattoo services.