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About this company
Online search is evolving from clicking on links to getting a response created by a large language model (Perplexity AI, SearchGPT), which makes it more difficult for companies to stay visible. Aurora Analytics shows marketing agencies and companies what makes them visible in AI-based search results and provides the tools for them to optimize their websites for this new type of search. In short: We provide SEO for AI-based search. We estimate that the TAM for this SaaS solution will exceed $10B, depending on the uptake of AI-based search. The startup is led by the brothers Julius Schulte (M.Sc. Informatics, PhD candidate HSG) and Sebastian Schulte (Project Leader at BCG Zurich). Julius leads the technical development of our solution, while Sebastian is focused on business challenges.