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About this company
CREAL brings natural vision to Augmented Reality. AR glasses and headsets are meant to blend the digital and physical worlds, helping us see, learn, and work with greater clarity, confidence, and ease. Enhanced by AI, they’re already transforming fields like medicine, manufacturing, and automotive. Soon, they’ll extend into everyday life, gradually replacing our smartphones and laptops to become the next essential tool. And an everyday tool must feel natural, healthy, and effortless. Today’s smart glasses can’t deliver that. By projecting flat 2D images — or, at best, a simulated 3D — they keep digital content hovering apart from reality, while inferring headache and nausea to its user due to visual conflicts. Incremental display tweaks won’t fix it. The industry needs a revolution. That’s where CREAL steps in, by building an entirely new kind of display. A real 3D display. CREAL’s patented light field technology projects light rays exactly as they behave in the real world, enabling genuine 3D digital imagery. The digital content blends seamlessly with the surroundings, offering continuous focal depth for a truly natural, healthy and comfortable visual experience. Combined with tra