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<p><strong>TruLux</strong> is building the first foundational AI model that understands physical products - identifying, verifying, inspecting, and fingerprinting any object from a single image. Using advanced visual AI, TruLux turns any smartphone into a professional-grade authentication scanner, with no tags, no pre-registration, and no added hardware. What started with luxury watches. TruLux already works with partners in luxury watch retail and luxury watch brands, and is expanding into handbags, jewelry, and beyond, with the same core technology proven to authenticate security labels, holograms, and packaging.</p><p>Based in Zurich, winner of the 2026 >>venture>> competition in the Consumer Solutions category and member of NVIDIA Inception and EPFL Trust Valley, TruLux's mission is to become the trust layer for all physical goods - giving retailers, brands, and consumers a fast, reliable way to know that what they're buying, selling, or manufacturing is genuine. By capturing an object's unique visual fingerprint, TruLux also enables automated quality control on the production line itself, closing the loop from manufacture to resale.</p>